Phiona Mwangi

Phiona

Mwangi

UGC CREATOR

About

I am a Kenyan-based UGC creator. I specialize in creating User Generated Content that is relatable and connects with my viewers.

I'm passionate about creating visually aesthetic everyday ad content related to lifestyle, skincare, fashion, travel and wellness.

Every product and brand has a unique story to tell. Producing short-form video material is my main creative outlier. I genuinely want to learn about your brand and execute videos that will boost sales and peak consumer interest

WHAT IS UGC?

User Generated Content is created by real people to make real connections with people online.

UGC is a digital marketing asset that presents a brand in an organic and authentic light.

WHY UGC?

Customers are no longer resonating with unrealistic campaigns curated by brands.

They want to see real people, real stories, and real everyday users that they can relate to and trust. Having UGC content proves to your audience that your product works and is worth purchasing

UGC increases consumer trust in a brand and results in enhanced revenue growth.

UGC FACTS

About 92% of customers trust the reviews and recommendations shared by people, rather than advertisements.

70% of customers trust real people's reviews before they make a purchase decision.

With UGC 5 time increase in the click-through-rate is noticed.

84% of millennials claim that the user-generated content influences them to buy products and services on the website instead of sites that don’t use UGC.